Varna, a flexible packaging company, was recognised with the Golden Cylinder Award in the ‘Innovative Novel Gravure Printing’ category at Gravure Technical Forum 2022 organised by the Gravure Association of the Americas (GAA) and the Association of International Metallizers, Coaters and Laminators (AIMCAL). The ceremony was held in Orlando, United States recently. A testament to Varna’s vision to deliver innovative packaging solutions, the Golden Cylinder award was accorded in recognition of the “Best of the [...]

Varna Packaging has purchased the NOVA D 800 Laminator with a project investment of Rs. 250 Million, to further expand its production capacities and capabilities, meet the growing demands from its national and international customer base, and to further improve its product offering, Continuing the “bigger is better'' trend of mega-consolidations in the packaging industry, this investment is aimed to meet the increasing demand for complex laminated structures. “The decision to proceed with this level [...]

Choosing the right packaging for your product is vital to the success of your brand. At present, the packaging industry is booming with various types of packaging options and sometimes these options can be overwhelming. Your packaging ultimately determines the outward appearance of your product on store shelves and standing out from the myriad of products and appealing to the consumer are the ultimate goals. The two broad packaging types you will find are Flexible [...]

With an array of products on the market, the consumer marketplace is saturated. The biggest challenge faced by manufacturers, and brand owners is how to make your product stand out from the shelves where there are hundreds of other similar products and have an engaging impact on the consumer. When choosing the type of packaging for your product, food or non-food packaging, manufacturers are now leaning towards increasing the attractiveness of the products while adding value [...]