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For a long time, rigid boxes, bottles, cartons, and cans have been used. They are, however, more expensive and ineffective than modern flexible packaging choices such as stand-up pouches. Further, because of the many options available and the various combinations that can be used to reach your final package solution, selecting packaging for your product can be difficult. Because of their versatility, stand-up pouches can assist in simplifying this process. They provide product protection and [...]
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The packaging gives the consumer their first impression of the goods. It is one of the most powerful influences on their purchasing decisions. According to research, packaging influences one-third of consumer buying decisions. It is the packaging of a product that pulls the customer towards or away from it in a market defined by competition and a consumer under substantial time pressure. According to a study conducted by the Asian Institute of Technology, it’s been [...]
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Varna Packaging has purchased the NOVA D 800 Laminator with a project investment of Rs. 250 Million, to further expand its production capacities and capabilities, meet the growing demands from its national and international customer base, and to further improve its product offering, Continuing the “bigger is better'' trend of mega-consolidations in the packaging industry, this investment is aimed to meet the increasing demand for complex laminated structures. “The decision to proceed with this level [...]
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Choosing the right packaging for your product is vital to the success of your brand. At present, the packaging industry is booming with various types of packaging options and sometimes these options can be overwhelming. Your packaging ultimately determines the outward appearance of your product on store shelves and standing out from the myriad of products and appealing to the consumer are the ultimate goals. The two broad packaging types you will find are Flexible [...]
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With an array of products on the market, the consumer marketplace is saturated. The biggest challenge faced by manufacturers, and brand owners is how to make your product stand out from the shelves where there are hundreds of other similar products and have an engaging impact on the consumer. When choosing the type of packaging for your product, food or non-food packaging, manufacturers are now leaning towards increasing the attractiveness of the products while adding value [...]
