How to optimise your packaging for shipping and logistics   In the realm of e-commerce and product distribution, packaging plays a pivotal role not just in safeguarding your goods but also in ensuring efficient shipping and logistics.  In today's fast-paced market, where customer satisfaction and environmental concerns are paramount, optimising your packaging strategy becomes imperative. Let's delve into some key strategies to enhance your shipping efficiency through smart packaging choices.     Right-sized customised packaging [...]

When packaging, it's not just about making it look pretty. It's also about making it effective. In this blog, we'll take a look at four packaging redesigns that boosted sales for different brands.   Lay’s (Souce: Marketing Dive)   Lay’s potato chips, brought back its limited-run “Smiles” packaging with more than 70 new designs of its chip bags that showed the smiles of 30 people who were helping their communities. These “Everyday Smilers” included people who [...]