With an array of products on the market, the consumer marketplace is saturated. The biggest challenge faced by manufacturers, and brand owners is how to make your product stand out from the shelves where there are hundreds of other similar products and have an engaging impact on the consumer. When choosing the type of packaging for your product, food or non-food packaging, manufacturers are now leaning towards increasing the attractiveness of the products while adding value and marketability to the product. As one of the fastest-growing segments in the packaging industry, flexible packaging delivers a range of protective properties and premium packaging.
Before we dive into the advantages flexible packaging has for your products, let’s identify what Flexible Packaging is? Flexible Packaging is a form of non-rigid packaging such as a standup pouch, bag etc, which is “flexible” in nature and can easily change shape rather than rigid packaging like boxes or glass jars. Flexible Packaging has quickly become the “go-to” packaging type in the industry as it is made by combining the best qualities of plastic, aluminum foil, film, paper and other materials to provide a wide range of protective qualities and competitive advantage to your product.
With Flexible Packaging your branding does not get limited just to the size of the label as flexible packaging pouches or bags allow for high-quality and high-impact graphics on every inch of your packaging, thereby increasing the shelf appeal while also increasing the visibility of its content to the consumer which instils consumer confidence at the point of purchase. Furthermore, it can be extended to a wide range of product categories, thus creating shelf appeal and consumer confidence in various retail environments. When you partner up with a manufacturer who specialises in flexible packaging, you can be assured that you’re receiving precise and high-impact graphics and images.
One of the many advantages of Flexible Packaging is that it’s customizable as to your product requirements. What we mean is that flexible packaging is available in various sizes and shapes and works well with just about any application. From single retail bags to standup pouches, flexible packaging can be used in many markets including food, pet food, coffee & tea, snacks, household supplies, condiments, and fresh produce. Plus, you can make the packaging more convenient and usable with zip locks, reseal zippers, tear notches, and more options to customise your product as it appeals to your consumer market.
As flexible packaging is lightweight, it’s easier to transport and store at home, thus making flexible packaging the ultimate convenience in a bag. Brands around the world are now ditching glass jars and boxes, and packaging their products in these portable and unbreakable pouches. The many re-closure and dispensing options make it easy to open, carry, store, and re-seal, thus adding meaning to convenience is KING!
The impact on the environment is considerably reduced at every stage of the production cycle of Flexible Packaging. Flexible packaging requires less water and energy to manufacture and transport and thus uses less gas and reduces CO2 emissions.
Flexible packaging maintains and indicates the freshness of the products it protects. In fact, flexible packaging extends the shelf life of many products, especially food with high-barrier films and airtight seals, and has a positive sustainability profile.
Want to learn more about digital printing for your custom flexible packaging needs? Call us today for a FREE CONSULTATION, or click here to request a Free Quote!
Chamindra Gamage has been promoted to the position of Managing Director at Varna Limited with effect from 1st November 2023. He was the company’s Chief...
Choosing the right packaging for your product is vital to the success of your brand. At present, the packaging industry is booming with various types...
