When packaging, it's not just about making it look pretty. It's also about making it effective. In this blog, we'll take a look at four packaging redesigns that boosted sales for different brands.   Lay’s (Souce: Marketing Dive)   Lay’s potato chips, brought back its limited-run “Smiles” packaging with more than 70 new designs of its chip bags that showed the smiles of 30 people who were helping their communities. These “Everyday Smilers” included people who [...]