For a long time, rigid boxes, bottles, cartons, and cans have been used. They are, however, more expensive and ineffective than modern flexible packaging choices such as stand-up pouches. Further, because of the many options available and the various combinations that can be used to reach your final package solution, selecting packaging for your product can be difficult. Because of their versatility, stand-up pouches can assist in simplifying this process. They provide product protection and can be customised to represent your brand in a variety of ways, as well as being a more environmentally friendly alternative to other packaging solutions.
We’ve detailed a few key elements to assist you in deciding whether or not stand-up pouch flexible packaging is right for you and whether or not you should upgrade your packaging.
Since there’s a shift in consumer thinking, lightweight, environmentally friendly packaging solutions are becoming more popular. Large format spouted stand-up pouches for laundry detergent have developed a significant niche internationally. When compared to standard bulky plastic jugs, this new packaging form uses 95 percent less plastic, ships flat, stores flat, and disposes of flat.
Food items are kept fresh, safe, and free of moisture with the use of stand-up pouches. This can help to extend the shelf life of the product. Consumers nowadays, particularly in urban areas, lead busy lifestyles. They are constantly on the move, spending a lot of time at work, commuting, and so on. As a result, snacking is becoming more popular. Therefore, it’s essential to upgrade your packaging to feasible, flexible packaging that you can customise and a brand which is embedded with consumer convenience.
Stand-up pouches are available in a number of shapes across a wide range of market segments, each with its own set of barrier technologies for protection and stiffness requirements for performance. Depending on their product and goal for market distinction, food producers can pick from an increasing number of formats (sizes, shapes), material characteristics (clear, white, and metallized), and production methods.
Innovative user-friendly features like the press-to-close zipper or slider make stand-up pouches even more comfortable to use. This boosts the value, freshness, and convenience of the product while also reducing the need for additional storage and waste. Consumers can readily access their food thanks to its resealability, which allows them to eat it wherever they are.
Because pouch packaging is collapsible and lightweight, it reduces your company’s carbon footprint – and shipping expenses. When compared to standard rigid packaging, the cost of creating and distributing pouch packaging creates 93 percent fewer carbon emissions. This isn’t just an environmental benefit. It also saves money on gasoline, drivers, and other fleet-related expenses. These are savings that you can pass on to your clients, providing you a competitive advantage.
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