The packaging gives the consumer their first impression of the goods. It is one of the most powerful influences on their purchasing decisions. According to research, packaging influences one-third of consumer buying decisions. It is the packaging of a product that pulls the customer towards or away from it in a market defined by competition and a consumer under substantial time pressure. According to a study conducted by the Asian Institute of Technology, it’s been [...]

Varna Packaging has purchased the NOVA D 800 Laminator with a project investment of Rs. 250 Million, to further expand its production capacities and capabilities, meet the growing demands from its national and international customer base, and to further improve its product offering, Continuing the “bigger is better'' trend of mega-consolidations in the packaging industry, this investment is aimed to meet the increasing demand for complex laminated structures. “The decision to proceed with this level [...]