Food packaging trends undergo much innovation as it’s constantly evolving and adapting to consumer demands. By following trends closely and understanding consumer behaviour and requirements, you can upscale your brand’s packaging and instil confidence in the consumer, thus creating consumer satisfaction. Based on such insights and analysis, here is our list of food packaging trends for 2022.
Sustainable packaging is a hot commodity across all sectors, but the food and beverage industry is especially keen on becoming more eco-friendly as we enter 2022. The sustainable packaging trend is guaranteed to continue in 2022. Having sustainable and eco-friendly packaging not only protects the environment but also helps companies stand out from the crowd and creates a positive brand image. Consumers around the world and throughout virtually every demographic are now demanding that the packaging materials they receive be beneficial to the environment, or at least have as little detrimental impact on it as possible. Many companies are starting to use biodegradable, compostable or recycled materials in their packaging designs as customers are becoming more conscious of their packaging waste.
The rise of “Less is More” or “Minimalist Packaging” is a hot commodity to be considered.
By regressing to simplicity, brands can stand out without resorting to using multiple materials, printing technologies, textures, and other popular “in your face” marketing techniques. In stark contrast to luxury packaging, minimalist packaging seeks to use the least amount of materials, typography, ink, and space as possible. This type of packaging appeals to consumers overwhelmed with the variety of pulsating colours, aesthetics, and other attention-grabbing forms of packaging materials. Interestingly, by having such simple designs and often flat or monotone colours, minimalist packaging often stands out from the vast sea of multi-coloured and multi-textured packaging alternatives on the market today.
One of the leading trends in food packaging is the demand for a personalised style. The future of food packaging design and development promises more customised design packaging to bridge the gap and connect consumer needs and product reality. With the increase in production speeds, food packaging personalization is now becoming a trendsetter.
Consumers want their food and snacks to meet their unique and ever-changing needs, and innovative packaging design with a touch of a personal element can help brands meet this challenge. The global personalised packaging market has witnessed a surging growth over the years due to the increasing trend of luxury packaging among many international and even local brands.
By closely understanding consumer signals and behaviour, your brand can connect with the consumer and deliver much-needed consumer fulfilment. The growth of the environmentally-conscious consumer has long been a topic of conversation, and in 2022 the growth of the responsible consumer will grow hand in hand with sustainable packaging.
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